4 rules to success in Real Estate Video Marketing

If you are looking for ways to expand your Real Estate business, video marketing may just be the ticket! When executed properly, internet video marketing can drastically increase traffic to your website and conversion rates, and thus, increase money in your wallet! Today is the era of the Information Age, and understanding the potential and possibilities of video internet marketing will be your key to success.

4 Rules of successful Video Marketing:

Rule #1 Create a video that establishes:
• Who you are
• Information about you
• Information about your real estate business
• What services you have to offer

You can find example of such video at our Short Sale website.

Rule #2 Post the video to major video distributing websites

such as: Google, Yahoo, Bing, and YouTube. Although the technology is important in expanding your business, your approach and distribution of your video is what will lead to success. Use automatic mass video distribution websites such as TubeMogul.

Rule #3 Be a success story!

The number one thing that gains customers’ attention is a success story. Incorporate your story of starting a business in today’s hard economic times to build trust and gain respect from potential clients. After viewing your video, a customer should feel closer, more connected to you and your company. Prove to clientele base, why your company works! Remember, your story sells, so do not be afraid to get personal with your customers in order to help expand your business.

Rule #4 Be consistent

Do not stop after creating one video! Once your first video is created and distributed, make a series of short one to three minute videos. The first ten videos of the series should be based on FAQ’s all that focus on targeting traffic to your websites or conversion page. The latter ten videos should be based on Should Ask Questions. After this series is completed, you will have twenty videos all of which create buzz and thus, creates a number of clients!

Here are some examples of Real Estate Should Ask Question videos:• Why someone should choose your company in giving a lead?
• Are you feeling pressure of foreclosure? If so, we can help.
• Looking for a safer way to invest?
• Looking for a great investment deal? Why not real estate?


All of the above are great examples and rules of ways to generate buzz about your business. It is important to remember that every video you create should gain credibility and trust, differentiate your company and products from other like businesses, build a desire for your product or service, and decrease or eliminate the obvious “selling” approach that many businesses focus on. Subtlety is key. Distribution is necessary. And Internet marketing is a must. Video marketing is a simple, yet effective way of expanding your buyer list, creating buzz about your company and services, and generating money in your wallet! Establish yourself as a credible expert, and as trust builds in clients, so will your business!

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Good luck in your venture towards success!